The Frontier Group - Blog

Ruby on Rails Perth Meetup

February 2nd, 2010, by aaron

Every third Thursday of the month we have a Ruby on Rails meetup at our offices. It’s a bit of a mix of some socialising and some tech sharing. A few of the guys share the same woes in trying to run a small business, or deal with clients, or implement some particular solution so it can sometimes end up being quite a mixing pot for solution finding and solution sharing.

I think in the year 2009 we’ve seen the group grow from a meeting of somewhere around 4-8 people each month to sometimes around 30. In December to celebrate a successful year of growth in the Perth Ruby community we went on a pub crawl down Barrack and Beaufort St, everyone seemed to have a lot of fun and it was good to take the show on the road. Generally we keep the drinking and tomfoolery inside the bounds of our office.

You can find out some more information at the meetup site but generally we get between 15 to 30 people attending and there will be talks ranging from using Capistrano for PHP deployments to Behaviour Driven Testing and a lot in between. In January we had talks on using Sinatra to setup some simple Javascript unit testing, using Sinatra and Rake to setup a simple management interface, and using Soap4R to interface with SOAP APIs.

The meetup is held in Unit 9, 1010 Wellington St from 5pm onwards. Beers and snack food are provided, you just need to bring yourself and a willingness to exchange ideas! The next meeting will be on February 18, 2010.

We are a web development company and this is our blog. We specialize in building web applications with the Ruby on Rails framework. You can read more about our Ruby on Rails development or contact us.


The Frontier Group joins the Engine Yard Partner Network

January 28th, 2010, by fitzy

Over the last month we have been in negotiations with Engine Yard to join their Partner Network. Today we are proud to announce that we have been accepted into the program and have become Engine Yard’s first Australian Partner. The partnership is a mutually beneficial arrangement that enables us to work together on projects that require the backing of a premier scalable Ruby on Rails hosting company.

We look forward to working with Engine Yard and are excited at the opportunities it will bring in 2010.

Oh, and we get to display a sexy badge :)

Engine Yard

From prnewswire:

With the dramatic increase in the number of Ruby on Rails development firms, Engine Yard has launched the Engine Yard Partner Network to connect customers to a full range of application services for Ruby on Rails including design, development, deployment, and maintenance. Choosing an Engine Yard Partner with Engine Yard products and services helps deliver a highly available, scalable, secure application and a seamless end-to-end experience.

“The ecosystem of application development firms using Ruby on Rails is snowballing as more and more firms discover they can get more done in less time by switching to Rails,” said Marcy Campbell, VP of Sales and Business Development of Engine Yard. “We’re excited to offer our partners a complete, reliable platform for their Rails applications during and after development.”

Partner Network developers create applications using Ruby on Rails because they can deliver better applications faster and with higher quality. They rely on Engine Yard to provide the best platform, technologies, and services to deploy and manage applications in the cloud.

We are a web development company and this is our blog. We specialize in building web applications with the Ruby on Rails framework. You can read more about our Ruby on Rails development or contact us.


Do you like to play with crayons?

January 27th, 2010, by mlambie

The Frontier Group is a boutique software development company based in West Perth. We have a strong focus on web software, and utilise Ruby on Rails.

Our development team has recently grown to eight staff and we’re looking to take on our first full time designer. Until now we’ve worked with design freelancers and subcontractors. Now we want to make a designer part of our team, allowing our developers to work closely with the interface expert. We need someone who’s part of our team and not just kicking the ball in the same direction.

Is this you?

We don’t micro-manage and we trust your design ability, so you’ll need to have a track record of delivering completed designs. You’ll have a few years commercial experience, probably working in a creative studio doing great but under-appreciated work.

This is your opportunity to jump-ship and drive the creative direction of a young, vibrant and passionate company.

You’ll care about pixel-perfect alignment, and will take pride in the quality of the HTML you use to reflect those designs. You’ll know how JavaScript can be used to enhance the web. You might even care about SASS and HAML, if you’re really cool.

You’ll keep up to date with current trends and care about using modern techniques and practices, as well as tools and technologies.

Your workload will be approximately broken down into:

  • 50% web application
  • 25% web site
  • 25% other design

The other design component will include things like fashion (t-shirt design), art work and even interior design… anything colourful or creative that’s happening in our world will be your responsibility.

Using the right tools is important and we realise that. We don’t have a parent company dictating how we do things or what our “standard operating environment” is – you’ll get to make those decisions with us. We all use MacBook Pros for development, but you might want a new iMac, for example.

What we give you

  • $76k per year salary
  • 9% superannuation (on top of salary)
  • $1k travel allowance per year (parking, bike servicing, public transport)
  • Internet and mobile allowance ($80 each per month)
  • Opportunities to work from home/flexi-time
  • Private office (when we move to the new location mid-year, if preferred)
  • Pay reviews every 6 months with no ceiling on earning potential

What you give us

  • 38 hours per week
  • Your creative genius

How to apply

Send an email to jobs@thefrontiergroup.com.au linking to your online portfolio. Please be clear how much of the design you are responsible for, or if it was a collaborative process with other creative types.

Prepare a list of four sites – two that have elements you like, and two that have elements you dislike. A critique of these, either in person or via the phone, will be part of the second round of interviews.

We are a web development company and this is our blog. We specialize in building web applications with the Ruby on Rails framework. You can read more about our Ruby on Rails development or contact us.


The ethics of growth

January 21st, 2010, by mlambie

We’re going through a massive growth phase at the moment, which has seen us double our staff in the last few months. This spurt has been driven by our customers wanting more Frontiersmen to work on their projects. It’s a good problem to have, but it has also exposed a series of considerations.

Our growth until now has been very controlled and organic, in that we have always been reacting to our business’ needs. We have taken on development staff one at a time. This resulted in our team being stretched for a little while before we take on a new hire. For example, when we moved from two directors (and took on Mark, our first employee) it was because Adam and I were working at 150% capacity. When Mark joined us, and we could spread that 300% over three people. As we get bigger, the extra capacity a single person can supply is reduced, relative to the total capacity of the company. This is great because it means we don’t get pushed to 150% anymore, but also means we need to start taking on multiple hires at once.

Late last year we had James and Dan join us, and we’ve just wrapped up our interview process and have hired John, Jacques and Jordan. We’ve gone from five developers to seven, to ten.

Now we’re looking for a full-time designer too, to join our team and balance our logic and structure with creativity and colour.

This raises the following ethical consideration: is it OK to actively head-hunt staff from other organisations? What if they’re your competitors? What if they’re you competitors, but you’re part of a social community? I think there’s two main schools of thought.

Firstly, there’s the attitude that we live in a capitalist world where the dollar rules and everyone’s looking out for themselves. If you can offer better employment opportunities than your competitor, then that’s your commercial advantage. If The Frontier Group is able to offer a larger salary and greater career prospects than our competitors, it’s to our benefit. Is it unethical for us to leverage that advantage?

Counter-balancing that argument, I feel, is the idea that the relationship between a company and their employees is comparable to human romantic relationships. If the pretty girl at the bar has a ring on her finger, it’s not considered appropriate to hit on her. Do you thing that translates?

Are “married” (employed) staff off-limits, or is it a case of “all’s fair in love and war (and HR)”?

We are a web development company and this is our blog. We specialize in building web applications with the Ruby on Rails framework. You can read more about our Ruby on Rails development or contact us.


The Sortfolio Experiment

January 20th, 2010, by fitzy

What is Sortfolio?

Sortfolio (the website formerly known as Haystack), is a website where web design firms (and freelancers) can provide the necessary information about their business to a potential client. Instant information such as location, price and style of work are easily found. Sortfolio makes it easy for a potential client to browse multiple web designers all at once and make an informed choice.

Whether this concept will prove to be effective long term is still an unknown. Certainly for companies in Australia it seems to be less effective at the moment. I would imagine that potential customers in Australia probably aren’t using this sort of website or directory, like our American counterparts would be.

We’ve had our free listing on there since the site launched in October and have had no enquiries in that time. Potentially the 11 hits to our website from Haystack last year were all internal.

The paid plan experiment

Sortfolio offers a paid plan for $99 per month. You have access to 6 thumbnails instead of 1, and a larger listing card. Given that there can be a large number of people competing for ad space, this can prove to be effective from a theoretical point of view. You can see the immediate benefit on the Perth-Australia page.

This benefit is less apparent when the search is refined, however there still is an advantage to being a large listing card.

Recently 37 Signals announced another benefit for paid listings. They purchased a slot on The Deck Network for Sortfolio. That gives somewhere between 2,500,000 and 3,000,000 ad impressions in a 30 day period. They used to run a static ad in that spot, but now are splitting the ad display 25% static and 75% dynamic. The dynamic ads feature the Sortfolio Pro customers. About 140 companies have Pro listings and the ad is a combination of a crop of the thumbnail as well as linking to the Sortfolio listing.

This means we will also get roughly 15,000 highlighted ad impressions across The Deck Network. This means exposure to sites such as Daring Fireball, A List Apart, 43 Folders, Kottke.org, The Morning News, Ze Frank, Twitteriffic (in app), Tweetie (in app) & Design Observer.

It will be interesting to see over the next 2 months whether this proves to be effective for an Australian company, as well as it seems to be for our US counterparts. You can check out our full listing on Sortfolio and if you are an Australian company (or freelancer) who has had success with Sortfolio, please leave a comment.

We are a web development company and this is our blog. We specialize in building web applications with the Ruby on Rails framework. You can read more about our Ruby on Rails development or contact us.


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