One of the bigger factors to consider when designing a website is whether or not to incorporate photographs into the design. You have the choice of no photography at all, utilising stock photography, or using a professional to capture photographs specifically for the website.

Certain industries and business niches really thrive with the inclusion of professional photography in a website design. Whether to convey to the customer or shareholder the true nature of the business, or to show professionalism, or perhaps to make something instantly recognisable to the website viewer.

We try to use professional photographs as much as possible where the client will allow it, as it can really bring a website to life.

An oldie but a goodie

This website for Caudo Group has been around for a few years now, but the inclusion of high quality photography (taken by one of our team members), really helps this design stand the test of time. We captured photographs of their brand new office at the time, and some of their equipment.

Supplied photography

These photographs really emphasize the nature of Helix Resources, and the industry they are involved in. These photographs were supplied by their team, but are still of a high enough quality to really bring the website to life. This website is about 18 months old now, but once again retains a fresh feel thanks to some high quality images.

When stock is best

Some websites and industries work better with stock photography. Either the service is disconnected from the place of business, or there might be no images to work with. For a professional feel that still reaches out to particular demographics, stock photography can be used to great effect. In the case of Ironmonger Financial it is used to connect with the website visitor to show them that the content they are reading is relevant to them.

As you can see, using high quality images in a design can really work wonders.

It’s certainly not the rule, however an attractive, professional website goes a long way to showing your customers the care and professionalism that you apply to the business. An integral part of how you represent yourself to clients, customers and the world at large!

A business missing out on this, or having a low quality website is positioning themselves behind the eight ball, giving their competitors an easy ride to market share.