Comments on: ANZ – New brand and logo

By: ANZ Bank adopts more humanised image

ANZ Bank adopts more humanised image — Mon, 21 Jun 2010 21:19:49 +0000

[...] “The font appears mismatched from the logo itself, and the spacing between the letters feels wrong.” – Frontier Group [...]

By: Chris O'Brien

Chris O'Brien — Mon, 07 Dec 2009 10:53:06 +0000

Call me crazy, but if you look at the “negative image” ‘aint this logo just some white guy with a giant afro wearing a cape?

By: Lea

Lea — Mon, 07 Dec 2009 05:23:58 +0000

Go to the Corner of King and Bourke Sts in Melbourne – someones drawn Cross eyes on BOTH of the faces on the front of the branch – wish I had a Camera

By: Chris

Chris — Mon, 30 Nov 2009 06:31:50 +0000

Oh… its supposed to be a human figure? Wouldn’t have figured this out on my own. This is the first time I’ve headed to the internet to figure out what a logo is supposed to mean.

Now the upside-down version which is a pig’s head would’ve been a cute piggy-bank logo. What are the odds vandles start going around to banks and painting on pig eyes and pig nostrils?

By: Transcending Frontiers » AOL rebrand, set for failure?

Transcending Frontiers » AOL rebrand, set for failure? — Thu, 26 Nov 2009 04:22:59 +0000

[...] to be outdone, AOL is on the rebrand bandwagon. Last time I checked, AOL was neither hip, cool or anything else that they are now claiming to [...]

By: Peter

Peter — Mon, 23 Nov 2009 01:45:58 +0000

According to ANZ head of brand Louise Eyres “Unless we could be transparent about it (the fee), we removed it”
Obviously does not have any idea what ANZ cards is doing – they have introduced a fee for A$ transactions that have allegedly been processed offshore even though the transaction is for a service that was provided in australia and invoiced in A$. Just that the merchant processes the transactions offshore – information that is not available to the customer untill after the transaction is processed and the fee charged – and the fee will apply because ANZ has met all legal requirements in informing customers.

Transparency — what transparency – it is a fee and therefore revenue so if the ANZ knows whart is going on – it is regarded as transparent – even if the customer has no forewarning that a fee will be charged

By: Paul

Paul — Fri, 20 Nov 2009 06:26:40 +0000

Thats what you get when an Advertising Agency does branding, a half hacked job, after working at both advert and brand agencies, there is such a difference its not funny, I wouldnt be surprised one bit if this logo was done by the studio team rather than a creative director. Thats how they use to do it when i was there.

Disgrace ANZ, Richard Henderson should be spewing that something as timeless as his previous interpretation of the logo and brand has come to a halt by this amateurish attempt.

M&C Saatchi, you have no right to engage in brands, stick to advertising.

By: Daniel Freytag

Daniel Freytag — Wed, 18 Nov 2009 23:04:20 +0000

I know this must have been a tough brief. However, for me there are too many religious connotations with this logo. It puts me in mind of a charity or church organisation. The result is something quite inappropriate for a bank. Unfortunately a missed opportunity.

By: The Story » Blog Archive » ANZ Bank adopts more humanised image

The Story » Blog Archive » ANZ Bank adopts more humanised image — Mon, 16 Nov 2009 20:14:16 +0000

[...] “The font appears mismatched from the logo itself, and the spacing between the letters feels wrong.” – Frontier Group [...]

By: anonymous

anonymous — Mon, 16 Nov 2009 10:10:01 +0000

think this sort of thing is very subjective, and a brand identity, is not something to take at face value and judge within 5 minutes, how they roll it out and incorporate it into their new direction will determine its sucess